Sterling Interviews
Ten Questions for Yemi Adeola, Group Managing Director
...Right from inception, the audacious goal of attaining the top 5 position in terms of deposit size, asset size, profitability and revenue base in the Nigerian banking industry was set and this has driven our business since 2005. In line with this vision, Sterling Bank has metamorphosed from being a marginal player to a Tier II bank worthy of reckoning in the industry... more
Q&A with Abubakar Suleiman, Integration Director
..Sterling Bank has been positioned as the number one service centre for customers. When we launched our 'One Customer' campaign we meant to create an institution that would leap to mind when customers think of 'service'. We have made good progress over the years and will continue to do so. We are re-energizing the campaign and significantly too, the engine that would empower us to deliver on its brand promise. Sterling Bank will remain the ‘One Customer’ Bank in 2012... more