Sterling Bank intensifies sustainability campaign, unveils Olamide as brand ambassador
Leading commercial bank, Sterling Bank Plc, has intensified its environmental sustainability campaign with the formal unveil of Olamide Adedeji, popularly called Olamide Baddo, as STEM Ambassador. STEM, Sterling Environmental Makeover, is the bank’s corporate social responsibility initiative which seeks to promote practices that contribute to the quality of the environment on a long-term basis.
Olamide is Nigeria’s foremost hip-hop artiste with large followership that cuts across socio-economic classes and age groups.In this role, he will inspire Nigerians, both young and old to alter their lifestyle and adopt sustainable living actions which reduces impact on the environment and makes planet earth a clean and safe place. Olamide is expected to extend the reach and impact of Sterling Bank Environmental Makeover programme.
Launched eight years ago, STEM has promoted sanitation, hygiene and environmental sustainability in more than 14 states across Nigeria. In December 2016, Nollywood actor, Funke Akindele popularly known as Jenifa, joined the employees of Sterling Bank to clean the streets of Lagos.
Speaking on the emergence of Olamide Adedeji as STEM Ambassador, Henry Bassey, Chief Marketing Officer, Sterling Bank, said “As a bank, we are big on the environment and are clearly going to sustain that. One of the ways to sustain this initiative is to create excitement around it and we find Olamide a credible choice. Partnering with Olamide will consolidate on the success of the STEM Programme which covers provision of uniforms to street cleaners in 14 states, national cleaning exercise by Sterling Bank employees, and tree planting in Bauchi, Gombe and Plateau states to address the challenge of desertification.
“We cannot live a healthy life, conduct business and create wealth amidst waste or in a toxic environment. Without clean air, water, land and energy, our collective humanity is endangered. This makes it necessary for us to keep our environment orderly and functional through sustainable living actions and regular cleaning. As a result, we have signed up Olamide as STEM ambassador to nurture this consciousness among young Nigerians and also lead our national cleaning exercises. Our goal is to lead the movement promoting environmental sustainability in Nigeria”, Bassey explained.
On his part, Olamide Adedeji promised to live up to his role by promoting sustainable living actions and clean environment through his music, words and actions.
“The STEM Programme has been promoting sustainable living actions and clean environment across Nigeria for about eight years, solidly ensuring that Nigerians live and do business in a clean environment. My role as STEM Ambassador is to encourage more Nigerians to adopt sustainable living actions that will keep the environment safe thereby ensuring that we leave a safe planet for future generations”, he disclosed.
Sterling Bank Plc has committed over N500 million to the STEM programme in the last five years. This covers partnership with agencies responsible for waste management in 14 states, tree planting and the national cleaning exercises.